Too many nonprofits pour time and money into events that leave
guests mildly entertained—but not moved to become long-term
supporters. If you're tired of seeing one-time gifts that don’t
grow into deeper giving, it's time to rethink how your events
communicate your mission.
This session is all about helping you turn your fundraising
events into powerful storytelling platforms. We'll talk about how
to build events that create emotional resonance and long-term donor
connection. From social media teasers and keystone videos to
program design and CEO coaching, you'll learn how to layer
storytelling throughout your entire event experience—from first
invite to final thank you.
These aren't lofty ideas. They're practical strategies that
raise more money, grow donor loyalty, and make your team proud of
what you’ve built.
What You’ll Learn:
By the end of this session, you'll be able to:
- Plan your event with narrative flow that builds engagement and
drives giving.
- Design mission-driven program elements that stir hearts and
open checkbooks.
- Use table tents, testimonials, and short-form content to
spotlight impact stories.
- Recruit and coach ambassadors who fill your room and prime it
for generosity.
- Craft a keystone video that’s emotionally grounded and
donor-ready.
- Guide your CEO (or other speakers) to cast a clear, compelling
vision that leads to real revenue.
- Align your marketing and follow-up so stories continue long
after the event ends.
