This AFP Icon session was presented in San Diego last month. NOW Lyn and Ryan are bring the revised content to Auctria. We are talking about making the most of your event fundraiser with proper campaign planning and execution.

Most fundraising campaigns launch with a dollar goal and a deadline—but no cohesive story to rally donors. The result? Mixed messages, disengaged supporters, and missed potential. 

You’ll explore strategies to clarify your message, engage your team, and foster stronger donor connections. Whether you’re planning a capital initiative, a giving day, or year-end outreach, you’ll leave with practical tools and a sharper approach to campaign success from start to finish.

In this session, branding expert Lyn Wineman and fundraising strategist Ryan Strawhecker combine their expertise to help you build aligned, purpose-driven event fundraising campaigns.