The Dirty Dozen: 12 gala mistakes you don’t know you’re making

Date

Wednesday, October 14, 2026

Time

02:00 PM America/New York

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Agenda

12 gala mistakes you don’t know you’re making: they’re surprisingly common – and surprisingly easy to fix.

What if some of the things you’ve always done at your gala are actually hurting your results? Buried in your seemingly solid gala plan are a few unobvious decisions that cost you bids, energy, and revenue. Join Sherry Truhlar of Red Apple Auctions as she exposes the mistakes most planners don’t even realize they’re making – and show you exactly what to do instead.

Sherry Truhlar,

Sherry Truhlar, CAI, BAS leads Red Apple Auctions, a boutique benefit auction firm focused on improving the profitability of school and nonprofit galas. For over 20 years she's served as a spirited auctioneer leading onsite events, and a trusted resource offstage for anyone seeking to improve the profitability of their gala.

Sherry has spoken at many AFP regional events, been quoted in over 50 publications, produced and shipped hundreds of auction gala training DVDs (when that was still a thing), and is one of the co-authors of the book, The Essential Fundraising Handbook for Small Nonprofits.

hello@auctria.com

Welcome to Auctria. I have lots of secrets to share to make your event fundraiser soar. Reach me by email | connect@auctria.com.

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