Fundraising videos require a significant investment of time, energy, and money. Too often, nonprofits treat them as a one-night event asset when they could be the foundation of a much broader communications strategy. Reuben Herzl shares a practical framework for turning a single fundraising video into a campaign asset that creates value well beyond the gala.

Key Takeaways

• Rethink the investment: Why your fundraising video should be planned as the centerpiece of a campaign—not just a gala presentation.
• Design for greater impact: How to plan your video project so it generates value far beyond the finished film.
• Put your story to work: Practical ways to extend your video's impact before, during, and after your event—creating more meaningful donor touchpoints and a stronger return on your storytelling investment.