PURPOSE

In this webinar you will learn how behavioral science principles can be applied in fundraising to increase donors' involvement and engagement. 

Because the way the human brain works your communications (email, direct mail and ad campaigns, social media messages) need both rational and emotional components.

We will talk about:

• emotional response
• storytelling
• autonomy bias
• aversion email title
• fear of missing out
• sense of control

Patrick Siver, BAS will provide us with examples how these approaches have been used in practice, from his 30 years fundraising experince.

Bonus: One of the webinar attendees will win their very own paperback copy of the "Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses" by Nancy Harhut.