Event Fundraising Magic: How to Leverage Behavioral Science to Make Giving Feel Amazing

Date

Wednesday, May 22, 2024

Time

02:00 PM America/New York

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Agenda

PURPOSE

In this webinar you will learn how behavioral science principles can be applied in fundraising to increase donors' involvement and engagement.

Because the way the human brain works your communications (email, direct mail and ad campaigns, social media messages) need both rational and emotional components.

We will talk about:

emotional response
storytelling
autonomy bias
aversion email title
fear of missing out
sense of control

Patrick Siver, BAS will provide us with examples how these approaches have been used in practice, from his 30 years fundraising experince.

Bonus: One of the webinar attendees will win their very own paperback copy of the "Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses" by Nancy Harhut.

Laurie | Auctria

Welcome to Auctria. I have lots of secrets to share to make your event fundraiser soar. Reach me by email at hello@auctria.com.

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