Too many nonprofits pour time and money into events that leave guests mildly entertained—but not moved to become long-term supporters. If you're tired of seeing one-time gifts that don’t grow into deeper giving, it's time to rethink how your events communicate your mission.

This session is all about helping you turn your fundraising events into powerful storytelling platforms. We'll talk about how to build events that create emotional resonance and long-term donor connection. From social media teasers and keystone videos to program design and CEO coaching, you'll learn how to layer storytelling throughout your entire event experience—from first invite to final thank you.

These aren't lofty ideas. They're practical strategies that raise more money, grow donor loyalty, and make your team proud of what you’ve built.

What You’ll Learn:
By the end of this session, you'll be able to:

• Plan your event with narrative flow that builds engagement and drives giving.
• Design mission-driven program elements that stir hearts and open checkbooks.
• Use table tents, testimonials, and short-form content to spotlight impact stories.
• Recruit and coach ambassadors who fill your room and prime it for generosity.
• Craft a keystone video that’s emotionally grounded and donor-ready.
• Guide your CEO (or other speakers) to cast a clear, compelling vision that leads to real revenue.
• Align your marketing and follow-up so stories continue long after the event ends.