The Smarter Ask: How to Use Branded Campaigns to Increase Event Fundraising Success

Date

Wednesday, May 6, 2026

Time

02:00 PM America/New York

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Agenda

This AFP Icon session was presented in San Diego last month. NOW Lyn and Ryan are bring the revised content to Auctria. We are talking about making the most of your event fundraiser with proper campaign planning and execution.

Most fundraising campaigns launch with a dollar goal and a deadline—but no cohesive story to rally donors. The result? Mixed messages, disengaged supporters, and missed potential.

You’ll explore strategies to clarify your message, engage your team, and foster stronger donor connections. Whether you’re planning a capital initiative, a giving day, or year-end outreach, you’ll leave with practical tools and a sharper approach to campaign success from start to finish.

In this session, branding expert Lyn Wineman and fundraising strategist Ryan Strawhecker combine their expertise to help you build aligned, purpose-driven event fundraising campaigns.

Laurie | Auctria

Welcome to Auctria. I have lots of secrets to share to make your event fundraiser soar. Reach me by email | connect@auctria.com.

Lyn Wineman

Lyn Wineman is the President and Chief Strategist of KidGlov, a branding and marketing agency that has helped over 100 nonprofits elevate their message, connect with donors, and achieve big goals. She is also the author of the Amazon best-selling book Untangling Spaghetti: A Branding Fable, written specifically for nonprofit leaders navigating branding and fundraising challenges. With decades of experience and a deep understanding of the nonprofit sector, Lyn brings practical tools and creative insights to help fundraisers cut through the noise, clarify their impact, and build stronger donor relationships.

Ryan Strawhecker, CFRE, MA, AFP

Ryan Strawhecker, MA, CFRE, AFP Master Trainer, is the Principal of Strawhecker Nonprofit Services, a consulting firm dedicated to strategic fundraising, marketing, and planning. With over 20 years of experience, Ryan has led capital campaigns, planning studies, and donor engagement efforts across a range of sectors. His firm has supported more than 400 clients over 30 years, including many grassroots and emerging organizations. A Certified Fund Raising Executive since 2016 and AFP Master Trainer since 2023, Ryan is also a skilled facilitator who helps nonprofit teams make collaborative, mission-driven decisions that lead to lasting impact.

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