Nonprofits can boost their fundraising effectiveness with Red Rooster's  6-step Actionology method. 

This methodology taps into behavioral science and behavioral economic principles that have been shown to motivate people to take action. From connecting with your audience to crafting your appeals, you’ll gain a deeper understanding of the forces that shape people’s thinking and have the tools for motivating them to support your organization. This session is designed to give you techniques that you can put into practice right away.

1. Understand your audience and connect with them on a deeper level using self-identity, labeling, and other principles.
2. Tell your story in a way that resonates using framing, loss aversion, storylines, and contrast.
3. Craft your offer to motivate action with priming and anchoring, decoy options, set completion, and other techniques.
4. Deliver your message effectively with credible messengers.
5. Design for impact using action design principles.
6. Reinforce your relationship with your donors through commitment, consistency, and salience.