Data to Dollars: Turning Event Metrics Into Mission Impact

Date

Wednesday, May 13, 2026

Time

02:00 PM America/New York

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Agenda

Transform your event data into smarter strategies and purposeful results!

Auctria is thrilled to bring in Julianne Read for everyone who missed her session at AFP ICON 2026 or needs a refresher and opportunity to ask questions.

Your event data is more than just numbers—it’s a roadmap to better fundraising. In this session, you’ll learn how to analyze key metrics like donor participation, revenue streams, and engagement trends to build a strategy that drives results. We’ll cover how to create a dashboard, identify what’s working (and what’s not), and use industry trends to refresh your approach. The goal? Raise more money, retain more donors, and make every event decision count.

Julianne Read

Julianne Read is an international award-winning fundraising and events strategist with 13 years of experience creating mission-driven events that inspire generosity and deepen community impact. With a background in education and a passion for inclusive engagement, she designs events that reflect donor values and behaviors—using data and past performance to guide strategy. From auctions to donor appreciation events, Julianne brings a fundraiser’s lens to every detail, ensuring each experience is both meaningful and effective. She helps nonprofits grow their donor base by crafting culturally resonant events that build lasting relationships and unlock giving potential in every community.

hello@auctria.com

Welcome to Auctria. I have lots of secrets to share to make your event fundraiser soar. Reach me by email | connect@auctria.com.

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