Transforming Event Attendees into Lifelong Donors: Insights from Claire Axelrad


Wednesday, October 16, 2024


02:00 PM America/New York

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Claire Axelrad

Philanthropy, not fundraising. Passionate, not forgettable. A journey, not a destination. Claire will be your guide, so you can be your donor’s.After working briefly as an attorney, and then in legal publishing, I decided a better way (for me) to help people was through philanthropy. After a 30-year career as a frontline leader helping raise millions of dollars Claire is now a sought out thought leader and fundraising coach.


Never think of your event as a stand-alone. That’s a waste of your time. Always think in terms of “What’s next?”

Think in terms of next, depending on where your event attendees are along the relationship continuum.

  • Some attendees may just be connecting with you for the first time. Your next goal with them is to get them more interested and involved.
  • Other attendees will already be very involved with you (e.g. as donors, volunteers, or consumers). Your next goal with them is to get them to invest. Or to invest even more passionately than they’ve done up to this point.

Get your event attendees to think in terms of next too. Claire will show you how!

Laurie | Auctria

Welcome to Auctria. I have lots of secrets to share to make your event fundraiser soar. Reach me by email at hello@auctria.com.